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What's New in the World of Experience
A collection of posts from our founder on all things experiential.

Antonia J.A. Hock Selected as a "Top Advisor" for The Outlier Project
I've always believed in the power of "outlier" thinking. Challenging conventional thinking and embracing ideas born from diverse,...
The AHA Group
24 hours ago1 min read


Creating Exceptional Customer Experiences for Rolex
Our firm was honored to design and implement the Customer Experience program for the largest ROLEX boutique in Europe and, last week,...
The AHA Group
24 hours ago1 min read


When Ultra-Luxury Falls Flat & What All Brands Can Learn From The Experience
This article contains my commentary from a recent Ultra-Luxury mystery shop retail experience in the US. This boutique was one of the...
The AHA Group
Mar 73 min read


In the next 60 days.....
..... I am climbing peaks on three continents and one of them is over 6,000m. Kilimanjaro is not one of them (for those who have asked)....
The AHA Group
Mar 72 min read


The Luxury Market in Asia
The luxury market has been volatile over the past twelve months. While some brands are scratching their heads or swapping out leadership...
The AHA Group
Mar 72 min read


Service and Experience are NOT The Same Thing.
When discussing customer experience in luxury and ultra-luxury, there’s one critical point that underscores everything, and it drives me...
The AHA Group
Mar 72 min read


Disapointing Experiences with Luxury Hospitality
Of late, I’ve been massively disappointed with the experiences I have in “luxury” hospitality. Rant in-coming. (read to the end for the...
The AHA Group
Mar 72 min read


It’s Almost Go-Time for The Mainstage Tomorrow!
This was originally planned as a 45-minute keynote, but after some great conversations with this client, we landed on 90-minutes instead...
The AHA Group
Feb 171 min read


Aaaah, Wrinkles.
My Friday training plan has a big wrinkle in it. Yeah. Wrinkles aren’t always fun, but they always have a positive – they present an...
The AHA Group
Feb 172 min read


Insights From our CX Audit Practice
Through our CX Audit practice, we’ve learned a lot about the current state of customer experience across industries and geographies. What...
The AHA Group
Feb 172 min read


The Way I Climb is also The Way I Work.
The mindset is exactly the same. The approach is exactly the same. Just like going from 2 hours to 39 minutes on the trail, today I get...
The AHA Group
Feb 172 min read


One Step at a Time.
Training for speed and agility in the mountains has been a big focus for me lately. I finished out this last week with a timed run that...
The AHA Group
Feb 171 min read


Big Moves Ahead!
I have always been a believer in working hard in silence, executing relentlessly, and picking the time to make your move. Next week is a...
The AHA Group
Feb 171 min read


Just Do It.
In March 2021, I decided to take up running again for the first time in two decades. My first run that year was one mile. Running along...
The AHA Group
Feb 172 min read


Scalability, Repeatability, Sustainability, and Consistency.
These aren’t the sexiest part of a CX program, but they are four of the key components that drive measurable success when used in...
The AHA Group
Feb 22 min read


Experience Playbooks
We build a lot of Experience Playbooks within our consulting practice. These are big bodies of work, usually upwards of 120 pages with...
The AHA Group
Feb 22 min read


Personalization is not the answer to everything.
I listened to a CEO give an interview today where he discussed personalization as if it - and it alone - creates a great experience. Is...
The AHA Group
Feb 21 min read


Intentions for 2025
This is the time of the year when many of us are setting our intentions for 2025. Me included. I see a lot of posts about not feeling...
The AHA Group
Feb 22 min read


What is one of the biggest mistakes companies make when focusing on customer experience?
They confuse service with experience. These CEOs can’t wait to tell me about the “experiences” they create for customers. They usually...
The AHA Group
Feb 22 min read


Many "Experts" Do Not Understand Modern Luxury
It’s rare that I read an article this contrary to modern luxury. I kept waiting to read commentary that wasn’t old-fashioned, outdated,...
The AHA Group
Jan 282 min read
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