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What's New in the World of Experience
A collection of posts from our founder on all things experiential.
5-Star Service


Service and Experience are NOT The Same Thing.
When discussing customer experience in luxury and ultra-luxury, there’s one critical point that underscores everything, and it drives me...
The AHA Group
Mar 72 min read


What 5-star Luxury Hospitality Brands Do Right
There are a lot of 5-star luxury hospitality brands, and I have led guest and employee experience projects for many of them. There is a...
The AHA Group
Jan 282 min read


The Power of a Differentiated Experience
If you want to command a premium price for a commodity good, you MUST have a differentiated experience wrapped around that product...
The AHA Group
Jan 282 min read


Transforming a Challenging Client....
Transforming an organization that services luxury consumers, yet does so through contract labor, and a mobile place of business, presents...
The AHA Group
Jan 282 min read

What Goes Into a 5-Star Service & Experience Audit?
How would your organization rank? We just completed our 54th audit, this time for a luxury automotive company seeking deep insight into...
The AHA Group
Jan 282 min read


There is One 5-Star Service Skill That Separates Good from Great
Do you know what it is? The ability to anticipate needs and demonstrate it in EVERY interaction for EVERY customer. And the higher the...
The AHA Group
Jan 282 min read


Great Service versus Creating Experiences
There is a HUGE difference between delivering great service and creating experiences. I see companies all the time that are delivering...
The AHA Group
Jan 281 min read


Top Trends in Experience for 2024
Over the next three days, I’m sharing three of my top eight trends in Experience for 2024. Today, we are starting with “The Five-Star...
The AHA Group
Jan 281 min read
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